Most businesses redesign too late — after the outdated site has already cost them months of enquiries. These are the signals worth acting on.
First impressions decide in seconds
Speed is a ranking and conversion factor
A site should generate leads, not just exist
The reason cheap rebuilds tank a site's traffic is that they discard everything Google already trusts. Our process is built to protect it — here is exactly how.
Before a single page changes, we record your current rankings, your best-performing pages, your traffic sources and your backlink profile. That baseline tells us exactly what must be protected — so nothing that earns you enquiries gets quietly deleted in the rebuild.
Every old URL is mapped to its equivalent on the new site with a permanent 301 redirect. This is the single step most rebuilds skip, and the single biggest cause of lost rankings after a redesign. We map the lot — pages, blog posts, even old images — so no link equity leaks away.
The pages and copy Google already ranks are migrated across with their headings, structure and metadata intact. We rewrite what is genuinely weak and keep what is working, rather than replacing every word and hoping the rankings survive.
A cleaner information architecture, sensible internal linking, correct heading hierarchy, updated schema markup and an XML sitemap resubmitted at launch — the technical foundation that lets Google re-crawl and re-index the new site quickly and correctly.
Image compression and WebP delivery, caching, lean JavaScript and a mobile-first build — the combination that passes Core Web Vitals and delivers a site that loads fast on the phones most of your visitors actually use. Speed alone often lifts both rankings and conversions.
For the weeks after launch we watch Google Search Console for crawl errors, redirect issues and ranking movement, and fix anything before it costs you traffic. A redesign is not finished at launch — it is finished when the new site is holding or beating the old one's numbers.
Fine Luxury Property came to us with a slow, dated site carrying 300+ premium listings. Here is what the rebuild achieved.
We rebuilt the site with an automated property-import pipeline and aggressive image optimisation — keeping the premium look while fixing the speed that was costing enquiries. PageSpeed improved dramatically over the previous site, with sub-2-second loads across 300+ listings.
The risk in any redesign is not the new design — it is losing the rankings, content and enquiries the old site quietly earned. As a Cardiff-based website redesign agency, we have been redesigning small business websites across the UK since 2017, and our redesign specialists treat that existing value as the thing to protect first.
Every site redesign we deliver runs through the same checklist, so nothing that protects your rankings or your users gets missed. Our redesign experts tick off every item before launch.
Three website redesign packages with indicative starting ranges — most UK redesigns fall between £699 and £4,500. The exact figure depends on the size of your site and how much is being rebuilt. Tell us your goals and we will send a fixed-price quote within one working day.
£699–£1,800
Best for: sites that work and rank fine but look dated and need a modern, faster front end.
£1,800–£4,500
Best for: businesses that have outgrown their site and want a modern rebuild that converts better.
From £4,500
Best for: sites relying on organic traffic that need the rebuild to grow rankings, not just hold them.
The questions we hear most from businesses weighing up a professional website redesign. Not covered here? Send us a message and we will get back to you within one working day.
Most website redesigns cost between £699 and £4,500 depending on the size of the site and how much of it is being rebuilt. A design refresh that keeps your existing structure and content starts from around £699. A full ground-up redesign with new architecture, content migration and lead capture typically runs £1,800 to £4,500. Adding a technical SEO migration — redirect mapping, schema, Core Web Vitals and content optimisation — starts from around £4,500. Every quote is fixed with no hidden fees, and we give you an exact figure once we have seen your current site and understood what you want it to achieve.
A redesign only damages rankings when the old URLs, content and technical signals are thrown away without a plan — which is exactly what most cheap rebuilds do. We start every redesign with an SEO audit that records your current rankings, top pages and backlinks. We then map every old URL to its new home with 301 redirects, migrate the content and metadata Google already trusts, and keep the heading structure and internal linking that earned your rankings. After launch we monitor Search Console for the first few weeks to catch any issue before it costs traffic. Done properly, a redesign holds your rankings and usually improves them, because the new site is faster and better structured.
A design refresh on an existing site typically takes 2 to 3 weeks. A full ground-up redesign usually takes 4 to 8 weeks depending on the number of pages, integrations and how much new content is needed. The biggest variable is content and feedback — how quickly you can supply copy, images and approvals moves the timeline more than anything on our side. We give every project a milestone plan at kickoff so you always know what stage we are at and when launch is.
The clearest signals are: the design looks dated next to your competitors, the site is slow or fails Google's Core Web Vitals, it breaks or is hard to use on a phone, it gets visitors but very few enquiries, it is difficult for you to update, or it runs on an ageing platform that is expensive to maintain. If your site is more than three or four years old and any of those apply, a redesign will usually pay for itself in recovered enquiries. If you are not sure, we will review your current site for free and tell you honestly whether a refresh, a full redesign, or no change at all is the right call.
Yes. You keep your domain and your content — we migrate the pages, images and copy that are working and rewrite only what needs it. If you are on WordPress we can redesign on top of your existing install or rebuild cleanly and move your content across, whichever gives the better result. If you are on Wix, Squarespace, Weebly or an old bespoke system, we rebuild on WordPress and bring your content with you so nothing of value is lost. Your existing hosting can stay as it is, or move to our managed hosting — the choice is yours.
Yes, completely. Once the project is paid, you own the design, the code and the content outright, with no licence fees and no lock-in. We hand over full access and, if you want it, a short training session so you can update pages yourself. There is no ongoing charge to keep the site live — managed hosting and maintenance are optional and separate. You are never tied to us to keep your own website running.
Most business websites benefit from a redesign every three to four years, but it depends far more on performance than age. If your site still converts, loads fast and reflects your brand, a lighter refresh may be all you need. If it looks dated, fails Core Web Vitals, or has stopped generating enquiries, it is time. Rather than working to a fixed schedule, we suggest reviewing the site each year against your competitors and your analytics, and acting when the design or the numbers start working against you.
A refresh — sometimes called a website revamp — keeps your existing structure and content and updates the design, styling and speed on top of it, which is faster and cheaper. A full rebuild recreates the site from the ground up with new architecture, new templates and a full content migration, which suits sites that have outgrown their current build or platform. Our Design Refresh tier covers the first; Full Redesign and Redesign + SEO Migration cover the second. If you are unsure which you need, we will tell you honestly after reviewing your current site, because there is no point paying for a rebuild when a refresh would do.
No. We build and test the new site on a separate staging environment while your live site stays online and fully working. Nothing changes for your visitors until the new site is signed off. Launch itself is a controlled switch with the 301 redirects already in place, usually scheduled outside your busy hours, so in practice there is no downtime your customers would notice.
Traffic drops after a redesign almost always come from broken or missing redirects, deleted content, or changed URLs Google can no longer find, not from the new design itself. Because we map every old URL to a 301 redirect, migrate the content Google already trusts, and monitor Search Console for weeks after launch, those failure points are handled before they cost you traffic. If we take on a site that has already lost rankings after a botched redesign, the same audit-and-redirect process is what we use to recover them.
A redesign is often the first step. Explore what else keeps a site fast, found and converting.