Website Design for UK Private Healthcare Clinics

Yes. CQC inspectors increasingly review the digital patient experience under the well-led and responsive domains. We build to WCAG 2.2 AA, including keyboard navigation throughout, screen-reader-friendly treatment pages, captions and transcripts on procedure videos, sufficient colour contrast, alt text on every clinical image, and resizable text without horizontal scrolling. We also publish a formal accessibility statement on the site, which is the format inspectors and patient advocacy groups look for. The aim is that any patient with a visual, motor or cognitive impairment can use the site fully.

The ASA CAP Code is strict on healthcare advertising, particularly around prescription-only medicines, before-and-after imagery and unsubstantiated efficacy claims. We review every clinical claim on the site against current ASA rulings and CAP guidance. For aesthetics clinics this is especially important: rules on referencing botulinum toxin and dermal fillers have tightened significantly. We work with your clinical lead to rewrite any non-compliant copy, structure before-and-after images with the appropriate disclaimers, and keep the rest of the marketing language within safe boundaries. Final clinical sign-off rests with you.

We have integrated Cliniko, PracticeMate, Heydoc, SemblePatient and JaneApp into UK private clinic websites. The right approach depends on whether you want full two-way appointment sync or a simpler request-to-book flow with manual confirmation. We deep-link the booking widget to specific consultants, treatments and appointment lengths, and we build pre-appointment questionnaires that capture the special category data your clinicians need before the patient arrives, with proper Article 9 consent capture and audit logging.

Yes. Patient intake involves Article 9 special category personal data, including medical history, current medications and sometimes mental health background. We build forms that use TLS in transit, AES-256 encryption at rest on UK-based servers, and never email plaintext clinical content to a shared inbox. Each form has a clear lawful basis and explicit Article 9 consent statement, retention policy, granular consent for marketing follow-up and a full audit log that your DPO can export on demand. We also support direct integration with your practice management system so data does not sit in transit longer than necessary.